Beyond the headline goal of doubling trade and bilateral investment, Morocco and the United Kingdom are pursuing a broader strategic repositioning toward 2030, with major infrastructure and services ecosystems at its core, as highlighted by the Ministers of Trade of both countries on Tuesday during the Business Forum in Rabat.
The Morocco-UK Business Forum is being held for two days in Rabat and Casablanca, bringing together a high-level British delegation composed of government representatives, business leaders, and investors, with the aim of strengthening bilateral cooperation and supporting Morocco’s development agenda ahead of the 2030 World Cup.
For British Minister of State for International Trade Chris Bryant, this is a moment of opportunity for Morocco, with the preparations for the FIFA World Cup serving as a lever of transformation to strengthen the Kingdom's international appeal to promote its stature and develop infrastructure.
British firms are particularly focused on supporting Morocco in event management, security systems, infrastructure engineering, and visitor services, he pointed out. In this sense, the Rabat forum functions as both a commercial platform and a strategic gateway.
For his part, Morocco's Minister of Trade Mezzour noted that the 2030 World Cup is seen as a development lever aimed at improving transport infrastructure, healthcare services, and public facilities, not only in host cities but across the entire country.
Beyond the World Cup, Morocco is implementing a broad territorial and economic transformation program over the next eight years, covering road infrastructure, local healthcare facilities, and the strengthening of the local economic fabric, he added.
Addressing British companies, the minister stated that Morocco seeks to leverage its public procurement and transformation projects to strengthen its position in global value chains.
For his part, the UK Prime Minister’s trade envoy for Morocco and West Africa, Ben Coleman, noted that the main challenge is to align the expectations and needs of both sides.
According to him, British companies want to better understand Morocco’s priorities and determine how they can contribute to achieving its development goals, while Morocco seeks to identify British expertise capable of supporting its projects.
Around 50 British companies are taking part in this Forum, representing sectors such as infrastructure, transport, security, engineering, design, and professional services, illustrating strong UK interest in Morocco’s long-term development ambitions.
MAP: 02 June 2026
