The "Made in Morocco" label is opening a new era for the national economy, offering a major opportunity to strengthen the visibility of Moroccan products on global markets, affirmed the President of the National Federation of Agri-Food (FENAGRI), Abdelmounim El Eulj, on Wednesday in Casablanca on the occasion of the 1st edition of Agro Export Day 2025.
Held under the theme "Made in Morocco, Desired Worldwide: Exporting Moroccan Agri-Food Quality," this event allowed El Eulj to highlight the contribution of the label to the national economy, stressing its continental dimension and calling for the label to become a symbol of African partnership and solidarity.
In this context, the FENAGRI President underscored the strategic importance granted by the Kingdom to the development of agri-food exports, recalling that the sector is an essential lever of sustainable growth, contributing to food sovereignty, industrialization, the creation of skilled jobs and the international outreach of Morocco.
El Eulj highlighted the ongoing transformation of global value chains, characterized by new requirements of sustainability, traceability and territorial differentiation, noting that Morocco has all the assets needed to establish itself as a reference for quality, traceability and agri-food excellence.
He urged operators to maintain a constant commitment to quality, competitiveness, sustainability and integration into regional and global value chains.
For his part, the Director General of the Moroccan Export Insurance Company (SMAEX), Hicham Zaki, noted that this first edition of Agro Export Day comes at an exceptionally favorable time for the development of Moroccan exports, marked by a strengthened strategic framework (free-trade agreements, public support to exporters, new foreign-trade facilitation mechanisms, and the rise of next-generation logistics).
Exports, he added, represent the country’s most effective weapon in a global environment marked by volatility, geopolitical fragmentation and heightened competition, calling for a broader adoption of credit-insurance mechanisms, particularly by small and medium enterprises (SMEs), to secure international operations.
Zaki also emphasized that the agri-food sector now represents the second-largest line of commitment for SMAEX, recalling that over the past five years, the institution has insured nearly 50 billion dirhams in agricultural and agri-food exports, covering more than 3,500 importers and supporting operators across nearly one hundred destinations.
MAP: 19 November 2025
