Tangier played host on Wednesday to the 38th Berries International Seminar, bringing together Moroccan and international experts, producers, and industry stakeholders to discuss the latest developments in the red fruit sector.
Organized by Blueberries Consulting, the event drew delegations from more than 20 countries across Europe, the Americas, Africa, and Asia. Participants, including Chile’s ambassador to Morocco, Alberto Alejandro Rodríguez Aspillaga, explored innovations in red fruit production and examined Morocco’s growing role in the global market.
The seminar’s discussions covered a wide range of technical and commercial topics, from the genetic characteristics of fruit varieties and fertilization and irrigation techniques to plant health, logistics, sustainable farming, and international market analysis.
Speaking to MAP, Mohamed Amouri, President of the Moroccan Interprofessional Federation of Red Fruits (Interproberries), praised Morocco’s progress in the sector, noting that the industry, launched in the 1980s in the Agadir region, has expanded into the Tangier-Tetouan-Al Hoceima region with the support of the Green Morocco Plan.
He highlighted, in this regard, that Morocco now ranks among the world’s leading producers and exporters, with more than 14,000 hectares under cultivation and exports expanding into Asia, the Americas, and Europe.
Jorge Esquivel, president of the organizing committee, emphasized the seminar’s goal of fostering cooperation among producers, researchers, experts, and suppliers.
He noted that the program focuses on enhancing productivity, opening new markets, promoting sustainable water management, integrating production technologies, advancing scientific research, and meeting evolving consumer demands.
Moreover, Esquivel called Morocco as a “unique model,” citing the country’s sustained growth in production and exports over the past decade.
Abdelkrim Kenfaoui, Regional Director of Agriculture for Tangier-Tetouan-Al Hoceima, stressed the region’s pioneering role in red fruit cultivation, particularly strawberries and blueberries. He said the seminar would further consolidate Moroccan expertise and highlight the sector’s contribution to national agricultural exports.
According to figures presented at the event, Morocco exported around 245,000 tonnes of red fruits, including blueberries, strawberries, and raspberries, during the 2024/2025 season, ranking the country among the world’s top five exporters
(MAP: 10 September 2025)
