As guest of honor at the 5th Olé Summit in Buenos Aires, Morocco presented on Tuesday its vision for the 2030 World Cup, which it will co-host with Spain and Portugal, highlighting an ambition that goes beyond the sporting event itself to form part of a broader strategy of development, infrastructure modernization, and international outreach.
This vision was presented by Morocco’s ambassador to Argentina, Fares Yasser, alongside Othmane Badssi, a project officer at the Morocco 2030 Foundation, and Jihane Bijjou, head of customer journey at the same institution, during the event, which brought together professionals from sport, media, technology, innovation, and the entertainment industry.
The speakers stressed that this ambition forms part of the Vision of His Majesty King Mohammed VI, who has made sport a lever for human, social, and territorial development, as well as a vehicle for inclusion and the fulfillment of young people.
Yasser highlighted the unprecedented nature of this edition, which will connect three continents: Africa, through Morocco; Europe, through Spain and Portugal; and South America, where commemorative centenary matches are planned in Argentina, Uruguay, and Paraguay.
The ambassador also stressed that the World Cup forms part of a broader transformation dynamic undertaken by the Kingdom, particularly in transport, infrastructure, tourism, and renewable energy.
The objective, the Moroccan diplomat noted, is to make the investments linked to the 2030 deadline a lasting legacy serving the country’s development.
Badssi, for his part, recalled that preparations for the World Cup are part of a process launched long ago, beginning with the 2008 National Sports Conference and the creation, a year later, of the Mohammed VI Football Academy, followed by the development of high-level sports infrastructure.
This momentum encompasses the modernization and construction of stadiums, the development of training facilities, as well as the strengthening of airport, railway, and hotel capacity, following an approach that goes beyond the competition’s needs alone.
Organized by Olé, the flagship sports publication of Clarín Group, one of Argentina’s leading media groups, the summit is being held at the Usina del Arte in Buenos Aires and continues on Wednesday.
This year’s edition coincides with the media outlet’s 30th anniversary, and over the decades it has established itself as a reference in sports journalism in Argentina.
MAP: 01 October 2026
